We help organizations discover their true identity so they can captivate the world.

Korinthos Football Club New Brandmark

CASE STUDY
KORINTHOS FC

EIGHTDAY was approached to re-brand a 70-year-old professional Greek football club. We’re now working on developing their new club kits.


See how it all turned out...→
EIGHTDAY's Philosophy

OUR
Philosophy

If you’re looking to re-brand your company, we urge you to do your research. The world of successful branding and useful design takes expertise and a thoughtful process.


Read more about how we do it...→

About top

We Are

EIGHTDAY is an independent, creative corporate branding company.


We’re passionate about our work and our clients and thus always deliver beyond their wildest dreams. Our multi-faceted team works diligently on our client’s behalf in a methodical rhythm that intertwines the art of conducting extensive research, strategic brainstorming and developing detailed audits and creating professional stories through design and messaging.


What you can expect:
A unique blend of creativity and resourcefulness
A lot of coffee (or tea, if you prefer)
Strategy combined with Innovation
Exciting Client Brainstorming Sessions that don’t monopolize your time
A brand strategy so remarkable you’ll wonder what you did before without it
Rock-Your-World-Results
The Team
KYLE WILEY
CEO / Creative Director

A brand visionary and creative genius, Kyle loves and appreciates the beauty of design and how the world interacts with it. A passionate perfectionist, he’s often found influencing people’s understanding of the creative realm and is one of the most original thinkers you’ll ever meet.

CRYSTAL WILEY
Partner / CMO

A brand and marketing thought-leader, Crystal's passion and experience helps businesses succeed using the most effective and innovative methods. A strategic operative, she provides that unique balance between Creative and Pragmatic to EIGHTDAY’s multi-disciplinary leadership team.


ANDY KELLER
Interactive Director

Andy’s wide-ranging expertise encompasses UI development, rich interactive experiences, prototyping and new technologies. In essence, he helps our clients build meaningful and interactive connections with their audiences effortlessly from his office chair.

JELANI MEMORY
Art / Video Director

With an eye for stunning imagery and a knack for succinctly telling stories through a single frame, Jelani oversees our exciting still and motion projects. His initial artistic dream to draw comic books translates beautifully; he now happily brings that passion for telling our client's story with his evocative and compelling images.

Methodologytop

EIGHTDAY doesn’t deliver mediocre. That’s why over time we naturally developed a creative, yet methodical process for providing our clients with stellar results each and every time. We take our process seriously because our client work, no matter how creative it is, is very serious business.



EIGHTDAY's Creative Process: Client Analysis
Client Analysis

We begin each unique branding process by conducting several audits to evaluate our client’s current and desired position(s) in the marketplace. This allows us to unravel brand confusion and clarify our client’s vision, strategies, goals and values.

EIGHTDAY's Creative Process: Solid Strategy
Solid Strategy

Before we move any further with devoting another second to our client’s new brand position, we present them with their tailored brand brief and use this as a tool for our guiding principles as we develop their new brand, messaging and campaign strategy.

EIGHTDAY's Creative Process: Research
We ♥ Research

Research is a core component of EIGHTDAY’s approach. We painstakingly research existing brands and brand architecture, new ideas and technology and look further into the hidden meanings, messages and overall story of the new brand strategy we’re developing.

Developing the Brand

A few of the most exciting yet intense times during our process are our brainstorm sessions and actually designing, creating and presenting our client’s new brand identity, messaging components and the entire look and feel all-the-while exploring multiple applications.

EIGHTDAY's Creative Process: Creating Touchpoints
Creating Touchpoints

Once we reach a mutual agreement on the new brand strategy, we move into initiating trademark protection and applying the brand architecture to different collateral and marketing pieces. Here’s when our clients really see their new brand spreading its wings in the business realm.

EIGHTDAY's Creative Process: Manage Assets
Manage Assets

Now comes the exciting part! Unveiling your new brand to the world. Once everything is complete, EIGHTDAY is often requested to help our clients create a launch strategy and plan (internally & externally), develop brand standards and guidelines, and build synergy around the new brand.

Case Studiestop

  • The New Korinthos Football Club Crest by EIGHTDAY
  • Greece's Korinthos Football Club Brandmark, Before & After
  • Korinthos Football Club Crest Element Breakdown
  • Korinthos FC's new club kit design by EIGHTDAY
  • Greece's Korinthos FC website teaser page
  • Korinthos FC's Fan-focused Interactive Club Kit Design website
  • Korinthos FC's Interactive Club Kit Design Facebook Application
  • Korinthos Football Club Outdoor Advertisement (English Version)
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KORINTHOS FC
Rebrand

Korinthos FC (a 70-year old, professional football club in Corinth, Greece) hired EIGHTDAY to rebrand and design new team kits. EIGHTDAY was to respect the Club and city's history while creating camaraderie with citizens who, during the rebranding process, faced an extreme financial downfall. After weeks of research, EIGHTDAY produced a modern, classic yet exciting Korinthos FC brand crest and innovatively incorporated the design and color palette throughout the team kit and marketing campaign.


Type

Branding / Interactive / Marketing

Client

Korinthos Football Club

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  • A before and after look of nSphere's Brandmark
  • EIGHTDAY's Branding Strategy for nSphere
  • Alternate Brandmarks for nSphere by EIGHTDAY
  • The proposed new digital experience for nSphere by EIGHTDAY
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nSphere
Branding

This innovative technology firm based in Boston, Massachusetts, specifically tracked EIGHTDAY down to develop a unique and compelling brand identity package for their multi-faceted company that helps organize and disseminate local online information. We were honored to help showcase nSphere as an exciting, forward-thinking company in a methodical yet beautiful way that tests the boundaries and stereotypes of technological brands.


Type

Branding / Art Direction

Client

nSphere

  • EIGHTDAY's New Brandmark for THATcase
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  • THATcase's THATguy Campaign by EIGHTDAY
  • EIGTHDAY Created Digital Day Campaign
  • Tron: Legacy-inspired THATcase Promotion by EIGHTDAY
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THATcase
Branding

This niche, innovative Apple accessories company, needed not only a modern, sleek brand package design to compliment the look of their products on the shelves, but also a memorable name. We like to keep things as simple as possible but make sure our clients can stand out from the crowd enough to peak and maintain audience interest. With a name like “THATcase,” bold colors and quirky yet professional brand appeal, THATcase took off and was quickly approached to expand.


Type

Naming / Brand Development

Client

THATcase

  • EIGHTDAY Reveals A New Brandmark for NFL All-Pro Safety, Antoine Bethea
  • EIGTHDAY Creates the Digital Experience for Antoine Bethea's #AB41
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#AB41
Branding

The Indianapolis Colts’ All-Pro defensive back, Antoine Bethea, needed to be as stellar off the field as he is on the field. With EIGHTDAY’s help, he’s now able to use his strategic brand identity and web presence to communicate with his fans and prospects when he’s unable to in person. His new brand appearance gives off a clean, professional impression while maintaining his powerhouse image.


Type

Branding / Interactive

Client

Antoine Bethea

  • JOY's New Brand Identity by EIGHTDAY
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JOY
BRANDING

Joy is what it says it is – a Portland-based, wedding consulting firm that helps coordinate the art of Joy for couples on the big day. Our approach during the development of Joy included our own raw feelings during our nuptials and the celebrations that ensued long afterward. We expelled our original thinking of a perfectly symmetrical brand and, instead, thought: if you were to take the end of a conductors wand during an exciting symphony performance, you might get something similar to what you see.


Type

Brand Development

Client

JOY

  • A New Brandmark for THE DOOR PDX by EIGHTDAY
  • THE DOOR PDX Rebrand by EIGHTDAY
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THE DOOR PDX
Rebrand

A close-knit, non-denominational church in Southeast Portland requested EIGHTDAY’s help in redefining their look and feel. We gladly jumped in and developed their new brand strategy, marketing collateral and signage. We felt The Door PDX had such a unique vision for what their church is called to do that we worked on translating their message into a warm, welcoming identity, that is literally open to the world.


Type

Brand Development

Client

THE DOOR PDX

  • The New Hearts & Hands Brandmark by EIGHTDAY
  • Hearts & Hands Rebrand by EIGHTDAY
  • Hearts & Hands website by EIGHTDAY
  • Hearts & Hands website
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HEARTS &
HANDS

This public charity that brings people and resources together to help at-risk children around the world hired EIGHTDAY to develop its brand. We felt it was important to utilize a diverse color palette in order to help the organization appeal to a wide range of people. With that we developed a solid icon and easily legible font type to be seamlessly transferred to a variety of marketing materials and life-saving packages and tools.


Type

Branding / Interactive

Client

Hearts & Hands International

  • The new look for WATERisLIFE by EIGHTDAY
  • EIGHTDAY Rebrands WATERisLIFE
  • The New WATERisLIFE Interactive Site by EIGHTDAY
  • EIGHTDAY helps WATERisLIFE with it's CHANGE iT Digital Campaign
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WATERisLIFE
REBRAND

The founder of WATERisLIFE, a non-profit organization that provides short and long-term sustainable water solutions in developing countries, requested EIGHTDAY to design and develop their new brand presence internally and externally. With such a powerful name and cause, their actions speak louder than any brand identity could. So we kept it simple by attributing stand-alone typography and allowed the impactful images to tell the story throughout the website.


Type

Branding / Interactive / Marketing

Client

WATERisLIFE

  • EIGHTDAY Creates Alternative Look for the NBA's Oklahoma City Thunder
  • Oklahoma City Thunder Alternative Brandmark Proposed by EIGHTDAY
  • New Oklahoma City Thunder Uniforms designed by EIGHTDAY
  • EIGHTDAY Proposes Advertising and Marketing campaign for the Oklahoma City Thunder
  • EIGTHDAY Suggest a New Community Building Campaign for the Oklahoma City Thunder
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OKC NBA
Branding

When the Seattle Sonics relocated to Oklahoma, EIGHTDAY believed the team had a unique opportunity to unveil a new, iconic brand to the world. We completed a naming study along with a complete brand campaign for the incoming team. Even though our concepts weren't chosen, we received national recognition and we’re still excited and proud to showcase a few of the creative ideas we presented.


Type

Brand Development

Client

NBA

  • EIGHTDAY's New Brand Identity for Consultant1
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Consultant1
Branding

Consultant 1 approached EIGHTDAY to complete a re-brand for its company that does what seems like the impossible, help transportation industry become ComplianceWise. Naturally our hours of research kept leading us to the iconic Penrose Triangle, an impossible object. We created new unique icon based of of the Penrose Triangle for this brand. We’re excited to say this brand identity was also featured in LogoLounge’s Volume 6.


Type

Brand Development

Client

Consultant 1

  • Antioch Norman's Award-Winning Brandmark by EIGHTDAY
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ANTIOCH
Branding

A new church plant in Norman, Oklahoma, approached us to start from scratch and develop a brand that reflected this church’s beliefs – a community with a passion for Jesus Christ. A simple yet profound cross brand identity naturally came to us after hours of research. We were also honored to have this Antioch brand identity design featured in LogoLounge’s Volume 6 and also LogoLounge Master Library Volume 3.


Type

Brand Identity / Initial Website

Client

Antioch Norman

  • The New MAGMATIC Northwest Brandmark by EIGHTDAY
  • MAGMATIC Northwest's Portfolio Presentation designed by EIGHTDAY
  • MAGMATIC Northwest's new website developed by EIGHTDAY
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MAGMATIC
Branding

When Magmatic Northwest, a creative collective company in Portland, Oregon, decided it was time to unveil their new presence to the world, they worked with EIGHTDAY to make sure it was done properly. Based off how volcanoes push magma to the surface, MagmaticNW helps push hidden creative talent into the world and into clients arms to help local businesses succeed.


Type

Branding / Interactive

Client

MAGMATIC NORTHWEST

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